Subscription box services are now mobile-dominant, with 53 percent of traffic coming from smartphones and tablets, pointing to how merchants such as Sephora and Starbucks are appealing to tech-savvy shoppers, according to a new study from Hitwise.
The subscription box segment, while still small overall, is growing quickly as innovative startups such as Dollar Shave Club as well as bricks-and-mortar merchants look for ways to appeal to younger shoppers. The report, “Discovery, surprise, inspiration: The rise of subscription box shopping,” reveals that for the 12-week period ended Jan. 23, 2016, 53 percent of U.S. visits to subscription box services came from a mobile device.
