So you’re an online entrepreneur? You’ve developed a great business, established a well-oiled supply chain and your website is receiving great traffic. What more could you do?
We Need to Talk About Cart Abandonment…
Marketers need to change how we think about cart abandonment. Rather than thinking of an abandoned cart as a customer lost forever, think of it as an opportunity to build better customer relationships.
Changing your perspective on cart abandonment rates can achieve a higher return on your investment. Who doesn’t want a better ROI? After all, profit is the name of the game.
