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The growth of ecommerce and data-driven digital marketing has leveled the playing field for manufacturers and retailers. Consumer Package Goods (CPG) companies, manufacturers, wholesalers and other B2B companies are finding more opportunities to sell direct to consumers (D2C) than ever before. In fact, according to recent data, 40% of internet users expect D2C brands to account for 40% of their purchases within the next five years.
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