The ProgrammableWeb directory eclipsed the 22K API mark in June 2019, highlighting the growing importance of APIs in today’s modern digitally connected world. APIs are an extremely important part of any modern commerce solution. They are required to deliver consistent experience across multiple touchpoints, enable new ordering of services, including IoT and provide support for multiple business models including B2B2X.
Support for new touchpoints
Customers all over the world are going beyond traditional touchpoints which include web, mobile, physical store, call center, etc. According to the Sci-Fi shopper report: