Tag: Mobile Marketing

March 7, 2016

A new generation of killer mobile engagement strategies is emerging, with emojis, virtual reality, Snapchat and podcasts looking like they will continue to gain steam in 2016. Read More

March 7, 2016

Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the most of them. If you want to avoid spending the majority of your project budget […]

March 4, 2016

Businesses that want potential customers to linger longer on their websites have an easy tool for making that happen – video. It turns out, giving website visitors text to read or photos to look at isn’t enough to keep them […]

March 3, 2016

SMS marketing can be one of the most powerful tools in an organization’s arsenal and as such, should be treated with a degree of judiciousness and respect. It’s all too easy to overdo text messaging to your recipients knowing that […]

March 3, 2016

Shopping is social. Millennials are setting the tone and the medium is mobile. These consumer-driven trends in retail aren’t surprising. What is surprising is the amount of power they give consumers and how much pressure they put on retailers. Until […]

March 1, 2016

From podcasts to native ads, interest is growing in leveraging mobile’s audio capabilities as publishers, brands and radio services tune into more intimate, relevant and interactive experiences. As mobile-savvy consumers listen to podcasts, use voice search and stream more music […]

March 1, 2016

Fast food chain White Castle is aiming to be a strong competitor in mobile ordering with a revamped application that pairs Apple Pay, order history, favorites and streamlined offer viewing to keep up with contenders. As mobile apps have become […]

February 29, 2016

The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling encapsulates the trend well: Most mobile marketers are using location-based targeting, and they’re using it as a proxy for audience segmentation. […]

February 26, 2016

The proof is in that some industry players get the connection between TV and other digital media. Take Videology, for instance, a leading software provider for converged TV and video advertising. The company has released findings indicating that marketers are […]

February 24, 2016

It’s no secret that social media can shape consumer behavior. After all, nearly half of Americans (47%) say Facebook has the greatest impact on purchase behavior (compared to 24% in 2011). And 50% of all Americans have a Facebook account. […]

February 23, 2016

When you set about integrating mobile into your marketing plan, you should begin with the basics: the “who, what, and how” of your mobile strategy. And you do that by getting the answers to these questions: Who are your customers […]

February 22, 2016

Consumers prefer traditional channels, like a phone or website, when communicating with a company, according to June 2015 research. Contact Solutions surveyed 1,004 US consumers who had shopped via mobile device in the past 12 months. Some 29.7% of respondents […]

February 22, 2016

The US digital video advertising market is on pace to nearly double by 2019. This growth will be led by an ongoing shift toward mobile viewing, a host of digital platforms that now prioritize video and a growing assortment of […]

February 19, 2016

Facebook Messenger advertising is coming: Brace yourselves. This leaked document says brands can begin IM’ing ads to us soon—it mentions a way to prevent spam, but companies already seem to be tip-toeing their ways around it. The rumor seems to be […]

February 18, 2016

Criteo has released its State of Mobile Commerce Report for Q4 2015. The report looks at mobile behaviour, based on activity in Criteo’s network, which includes 1.7bn transactions per year on desktop and mobile sites across over 3,000 online retail […]

February 16, 2016

Advertisers need to deliver more creative and relevant mobile advertising or risk losing consumer engagement entirely. That’s the headline conclusion of Mobile & Me – The Remodelled Brand Opportunity, a new report from Quantcast that explores the mobile behaviour and […]

February 11, 2016

Measurable marketing agency, Anvil, is off to a roaring start in 2016. MMW learned this week that Anvil was recognized by the industry yet again for its mobile marketing prowess. According to a formal announcement shared with MMW: “Anvil was […]

February 9, 2016

On Friday, MMW learned from comScore the latest insights made possible by the company’s MobiLens and Mobile Metrix. Reporting key trends in the U.S. smartphone industry for December 2015, comScore says the dominance of iOS and Android once again told […]

February 8, 2016

Google this week reportedly pulled one mobile ad blocker from the Google Play store and prevented another from being updated. The moves come on the heels of Samsung’s announcement this week that it was opening up its mobile Web browser […]

February 5, 2016

I was reading an article reporting on Verizon’s plans to start testing “sponsored” or “toll-free” data in the near future and it got me thinking. Why does this matter? Toll-free data? Do we need that? The more I thought about […]