Criteo has released its State of Mobile Commerce Report for Q4 2015. The report looks at mobile behaviour, based on activity in Criteo’s network, which includes 1.7bn transactions per year on desktop and mobile sites across over 3,000 online retail and travel businesses globally.
In Q4 2015, mobile transaction share saw 15 per cent growth from 2014, accounting for 30 per cent of all eCommerce transactions. Across mobile devices, tablets drove higher value sales than smartphones, but iOS devices saw higher order values than the average.
