Tag: Mobile Analytics

Analytics & Data, Mobile Commerce, Mobile Marketing

Adjust launches AI-driven mobile analytics tool to reveal incrementality

April 17, 2024

Via: Business of Apps

Today, leading measurement and analytics company Adjust unveiled InSight, a machinelearning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust’s InSight, marketers can now benefit from incrementality analysis to measure the […]

Mobile Commerce, Mobile Marketing

Why We Love Mobile Analytics (And You Should, Too)

January 31, 2018

Via: DigitalistMag

Over the last year, I’ve had conversations with many business leaders, and I can sum up one of their major frustrations in a single sentence: Why is it so hard to understand the data coming from my own company? We […]

Analytics & Data

Who’s Ready for Some Comprehensive Reporting? Evergage is Integrating with Google Analytics

April 24, 2015

Via: itCurated

Evergage, a provider of real-time personalization, tells MMW that it has created a “seamless integration between its software platform and Google Analytics.” According to an emailed statement, the new capability makes it possible for marketers using Google Analytics as their […]

Advertising & Marketing

Mobidia Creates First Web Dashboard to Help Marketers Understand Mobile Market, Analyze Trends

February 12, 2015

Via: itCurated

A brand new tool that extracts data from the market’s largest mega-panel of smartphone users could soon help many brands “understand the mobile market, track competitors, analyze trends, and make better business decisions.” Mobidia Technology Inc., a leading mobile measurement […]