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Why We Love Mobile Analytics (And You Should, Too)

January 31, 2018

Over the last year, I’ve had conversations with many business leaders, and I can sum up one of their major frustrations in a single sentence:

Why is it so hard to understand the data coming from my own company?

We can talk all day about how people are drowning in data. But the sheer amount isn’t the problem. The problem is a lack of platforms that intuitively display data in a common-sense fashion that just works. We don’t mind if it’s a single spreadsheet or a vast sales database: Just show it to me in a way that helps me make fast, actionable, and accurate decisions.

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