Tag: hashtags

February 5, 2024

LinkedIn is getting rid of its “Creator Mode” option as part of its broader shift away from hashtags as a connective tool, though it’s still keeping most of its Creator Mode elements as optional tools for all users, even if […]

April 14, 2023

Instagram has announced a slew of new updates for Reels which are designed to help Reels creators tap into the latest trends and shifts, in order to maximize viewer engagement, and build community around their content. And they could be […]

September 19, 2022

Looking to up your Twitter game as we head into the holiday shopping season? While it may not have as many total users as some other platforms, Twitter is still highly influential, with many industry leaders and journalists using Twitter […]

February 7, 2022

What’s the most annoying ‘growth hack’ that you see on Twitter? Overuse of hashtags? Directly asking for likes and retweets? Profiles noting that they ‘follow back’? We recently put the question to the SMT community to glean some more insight […]

April 26, 2018

If you haven’t already tapped into the massive power of Instagram marketing, what are you waiting for? There are currently more than 800 million monthly active users and the platform is expected to reach a billion this year. That’s a […]

December 12, 2017

As anticipated, Instagram now lets you follow specific hashtags in addition to individual accounts. The company started testing the feature about a month ago, but is now rolling it out to everyone. It’s a handy addition; following a hashtag could […]

July 22, 2015

Users (and content marketers!) will now be able to search accounts, hashtags and locations without being in the App. This feature has only recently been announced, but is now live for web users. The ability to search on the web […]

March 3, 2015

Aside from responsive email templates, the technology behind email hasn’t changed much over the last decade. However, as one of the strongest returns on marketing investment, marketers are seeing a greater return when they’re fully leveraging technology in step with […]

February 13, 2015

A growing portion of the inbound marketing efforts we deploy for companies include both paid and organic social media strategies. I’m always blown away at the continued news that social media isn’t getting the return on investment that companies are […]