Tag: Google: AdWords

January 19, 2021

Pay-Per-Click (PPC) advertising is an important component of online marketing. Specific strategies can be used by advertisers to maximize the return from their PPC marketing. PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, […]

November 26, 2018

Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with LinkedIn advertising: 1) Understanding LinkedIn’s context and the intent […]

August 16, 2018

Google AdWords – Google’s pay-per-click (PPC) advertising platform – has recently rebranded and is now known as Google Ads The name may have changed, but the underlying principles of the system are the same now as they were 18 years […]

January 5, 2018

Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. This is often easier said than done, however, because running such a campaign can be a time-consuming […]

May 13, 2015

The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow to optimizing every page for conversion via A/B testing, there’s a […]

April 3, 2015

Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement Marketing Platform. The partnership will help marketers see how their ads are performing beyond the initial conversion in AdWords and provide […]

February 26, 2015

Ads will eligible to display across devices and browsers that don’t support Flash. The post Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile appeared first on Marketing Land.   Read More