Pay-Per-Click (PPC) advertising is an important component of online marketing. Specific strategies can be used by advertisers to maximize the return from their PPC marketing. PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Digital marketers can choose between Google AdWords, Facebook Ads, or Bing Ads. However, most online marketers prefer using Google AdWords for their PPC strategy since it displays their ads on Google SERPs.
