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5 Common Google Ads Mistakes that Could Waste Your Money

August 16, 2018

Google AdWords – Google’s pay-per-click (PPC) advertising platform – has recently rebranded and is now known as Google Ads

The name may have changed, but the underlying principles of the system are the same now as they were 18 years ago when AdWords was launched. You write an ad for your business, choose keywords that determine what sort of searches your ad will appear for on Google, and say how much you are willing to pay each time someone is directed to your website as a result of clicking on your ad.

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