Tag: forecast

December 28, 2016

Alan Greenspan, former head of America’s Federal Reserve, once famously confessed: “We really can’t forecast all that well, and yet we pretend that we can.” If the world’s top economists can’t get it right, then it’s hardly surprising that forecasting […]

November 24, 2015

Gartner is predicting the swift and broad enterprise adoption of Microsoft’s Windows 10 operating system, thanks in part to pent-up demand for tablets. This is following similar patterns by Windows XP and Windows 7. Microsoft’s launch of its latest operating […]

October 30, 2015

One of the “Big 4 Accounting Firms,” Deloitte, projects record online sales this year in a recent press release: Additionally, Deloitte forecasts an 8.5 to 9 percent increase in non-store sales in the online and mail order channels during the 2015 […]

October 1, 2015

Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers, according to a September 2015 Spear Marketing Group survey. But will other currently valued marketing technologies hold relevance, or are new categories […]

August 19, 2015

Mobile played a vital role in the 2014 holiday season, and it will continue to be a key marketing channel for marketers for the 2015 holidays as well. Chris Mason, co-founder and CEO of Branding Brand, spoke with eMarketer’s Rimma […]

August 18, 2015

Millennials are adopting mobile banking at a much higher rate than their parents and grandparents. According to eMarketer’s latest US mobile phone banking usage forecast, nearly 59% of 18-to-34-year-old mobile phone users in the country will access their bank, credit […]

August 12, 2015

Instagram will bring in $595 million in mobile ad revenues worldwide this year, according to eMarketer’s first-ever forecast of how much advertisers will spend on the social network. We expect to see rapid growth in Instagram’s ad revenues this year […]