Mobile played a vital role in the 2014 holiday season, and it will continue to be a key marketing channel for marketers for the 2015 holidays as well. Chris Mason, co-founder and CEO of Branding Brand, spoke with eMarketer’s Rimma Kats about how mobile is being leveraged.
eMarketer: How will the 2015 holiday season compare to 2014?
Chris Mason: This is the first year that desktop is on decline across the board. It used to be that desktop had fewer visits but conversion was going up. Now everything across the board is down. Additionally, everything with tablets is flat. However, smartphone usage is through the roof.
