Tag: Featured

July 24, 2024

There are various SEO strategies you can employ to grow a business and contribute to success. You may be using the wrong ones for your B2B company. There are specific ways of using SEO and marketing that appeal to business-based […]

July 23, 2024

B2B cannabis marketplaces are rapidly evolving, offering companies unique opportunities and challenges. As laws evolve and markets mature, companies increasingly look for strategies that allow them to tap into this fast-emerging sector. This article presents actionable steps businesses can use […]

July 23, 2024

As the online gambling industry continues to expand, competition among businesses and stakeholders gets tougher. As such, online casinos and their game developers now continuously look for ways to stand out against competition. One of the most effective strategies for […]

July 22, 2024

Google’s frequent algorithm updates produce nonstop fluctuations in organic traffic and rankings. Content audits are essential to identify lost rankings, revive declining traffic, and find new topics. Here’s how I audit content for better search engine optimization. Evaluate Lost Traffic […]

July 22, 2024

Meta’s added another way to incorporate offers into your ads, with an updated URL ingestion process that will detect existing offers listed on your site. As you can see in this example, posted by Meta ads expert Jon Loomer, Meta’s […]

July 17, 2024

Meta’s determined to make use of its expanding AI capacity, and it’s going to make you experience it, whether you want to or not. Meta’s latest effort on this front is new Meta AI summaries in post comment streams on […]

July 16, 2024

Even as innovations like digital wallets usher in a new era for the payments industry, an older form of payment seems to be growing in popularity: prepaid cards, a category that includes gift cards, payroll cards, and cards that consumers can […]

July 16, 2024

Amazon has rolled out Rufus to all of its U.S. shoppers after introducing the tool in February. While debuting Rufus during a call with analysts, Amazon CEO Andy Jassy said the tool marked “a significant customer experience improvement for discovery.” “While […]

July 15, 2024

With the increasingly 24/7 role of treasurers in mind, Bank of America is tackling payments pain points to modernize its CashPro digital banking platform that is used by about 40,000 companies and corporations. The Charlotte, North Carolina-based bank said it rolled out a new capability this […]

July 15, 2024

The tips from Mastercard come as the industry faces a surge in fraud. In April, the Consumer Financial Protection Bureau released a report indicating that credit card complaints rose 38% year over year, some of which involved credit cards being fraudulently […]

July 10, 2024

For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of creative swings that can make a big splash and create buzz. While mostly embraced by CPG companies the likes of […]

July 10, 2024

In the United States, 23.6% of businesses are part of the B2B sector, making it quite a competitive field. In the world of B2B interactions, retaining customers is very important for continuous growth and profit. In that context, it’s becoming increasingly important […]

July 9, 2024

eBay announced it is unveiling a “reimagined and redesigned advertising experience,” with a new dashboard for sellers who pay eBay for extra exposure, and new names for the types of ads it offers. eBay had informed sellers of the pending […]

July 8, 2024

Klarna’s partnership with Adobe Commerce builds upon the buy now, pay later platform’s previous efforts to draw more customers amid a challenging economic climate. Earlier this year, the company introduced a subscription service that would allow customers to pay a monthly charge […]

July 8, 2024

AI is upending keyword research and analysis for search engine optimization. I’ve addressed AI’s ability to generate new terms and identify search intent for an existing term. Yet the industry continues to innovate and evolve. Here are three AI tools for analyzing keywords, target audiences, […]

July 3, 2024

Competitive and challenging are the words experts in the sector often use to describe the nature of business-to-business (B2B) marketing. Statista reports that in 2022, B2B ad spending in the US was around $32 billion. Ad and marketing spending in this sector […]

July 2, 2024

One of the most effective tools in the outbound marketing arsenal is email marketing. The ability to directly read the inboxes of hundreds or thousands of people, and to directly measure and track the effectiveness of your campaign makes it […]

July 2, 2024

Meta’s adding another AI element to WhatsApp, this time via a new image creation tool, which will enable you to place yourself within fantastical scenes for your profile pic. As you can see in this screenshot, posted by Android Authority, Meta’s developing […]

July 1, 2024

With more businesses thinking about adding buy now, pay later to their suite of payment options, payments company Stripe decided to look into the issue. In order to gauge the impact of BNPL, Stripe looked at 150,000 payment sessions and […]

July 1, 2024

Walmart GoLocal continues to diversify its client base and the types of products it handles, delivering millions of orders since its launch in 2021. The company works with retailers in more than 10 verticals, and the partnership with Hibbett marks its expansion into […]