Tag: Email

May 11, 2018

The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be: Will using a pop-up help us achieve our goals as well as keep our customers happy? In […]

April 24, 2018

Email marketing may not seem as sexy as some marketing channels. But when it comes to results, it leaves the rest in the dust Research by McKinsey tells us email is 40 times better at acquiring new customers than Facebook […]

April 18, 2018

Two major trends in email must not be ignored: interactive email and automation. For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to […]

February 1, 2018

The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector Email marketers often ask “how do our campaigns compare”? They’re looking for email statistics to compare subscriber engagement for open, clickthrough […]

December 29, 2017

Come on, admit it. You’re just a little bit curious about all the hype surrounding Messenger bots. Even if you haven’t looked into using them in any more detail than reading the odd blog post, like this one, you probably […]

December 15, 2017

New in the email marketing world? Learn how to construct an effective email campaign By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your […]

November 29, 2017

Chart of the Day: Most effective email marketing tactics ~ Part 1 of 2 This is a two-part series, where we will look at the most effective email tactics and those that are the most difficult to implement. What is […]

November 22, 2017

One of the key touch points between organizations and customers is email. Organizations have been exploiting this touch point since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the […]

November 21, 2017

Despite the infamous belief that email is dead, any other marketing channel is unable to boast of the tremendous 3800% ROI that email keeps bringing to those who practice this marketing channel in a proper way. Analyzing from where the […]

August 28, 2017

As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge. Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by […]

October 10, 2016

AT&T Inc. said on Sunday that it would stop exchanging Samsung Electronics’s Galaxy Note 7 phones after reports of fires in the replacement devices. “Based on recent reports, we’re no longer exchanging new Note 7s at this time, pending further […]

September 19, 2016

Google’s upgrades aim to make its Inbox experience better on mobile devices, particularly smartphones. In a blog post about the upgrades, Pierce Vollucci, product manager at Google discussed the issues that arise when reading email — most of which is still formatted […]

December 14, 2015

Virtually everyone is infatuated with Instagram and Snapchat. Few of us can remember the days before Facebook and Twitter. But email is still the best way to drive sales. In fact, a survey we conducted revealed that nearly 60 percent of […]

November 6, 2015

A new industry benchmark study revealed that more than 70 percent of customers of mobile-centric brands open their email on mobile devices. Kahuna has just released its second industry mobile marketing benchmark report, revealing key insights to help brands engage […]

September 18, 2015

If you regularly read the top marketers’ blogs, then you will no doubt have a collection of popups in your mind that ask you to join a mailing list right when you visit a site, or maybe even when you […]

May 25, 2015

For almost as long as there have been internet tech startups, there have been people trying to kill the business card. While the inefficient, environmentally dubious practice of exchanging a piece of dead tree with someone else definitely needs to […]

May 21, 2015

In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store. Read More

May 5, 2015

When planning your marketing mix, the most important component is email. Why? Because it’s the easiest way to reach people, considering that 85 percent of the world and 91 percent of the US have an email address and check their […]

April 28, 2015

If you look around, you will see that virtually everyone carries a smartphone. Yes, even kids have their own devices. In fact, there are nearly 3.5 billion unique mobile users. By the end of 2015, there will be 4.9 billion […]

April 27, 2015

Every time someone makes a purchase from your store they get an email receipt. It’s an amazing way to connect with your customers—but it’s often overlooked as a marketing opportunity. Chances are, you’re missing out on sales because of that. In this […]