A new industry benchmark study revealed that more than 70 percent of customers of mobile-centric brands open their email on mobile devices. Kahuna has just released its second industry mobile marketing benchmark report, revealing key insights to help brands engage customers with strategic, personalized messaging automation.
The 70 percent figure is telling.
“The finding underscores the importance of omnichannel integration in the age of mobile, when customers increasingly are relying on mobile devices in a wide range of communication modalities — push notifications, in-app messaging, email, and others,” a report summary shared with MMW reads.
