If you look around, you will see that virtually everyone carries a smartphone. Yes, even kids have their own devices. In fact, there are nearly 3.5 billion unique mobile users. By the end of 2015, there will be 4.9 billion connected devices. Wow!
Because the rise of mobile usage has skyrocketed, the culture of communication has changed, and marketers need to keep up by understanding how their prospective customers prefer to communicate. I’m not too far off the mark by saying most people prefer to communicate on their mobile device because of convenience alone. Whether it’s text, email, apps, video, coupons, social, talking, or emerging ideas popping up all the time, we’re heading for unchartered territory.
