Tag: dx

Technology, Website design and optimization

Can Your Website Still Be the Backbone of Your Digital Experience?

April 29, 2021

Via: CMSWire

The signs in the digital customer experience industry have been clear for years now: marketers and those charged with creating digital experiences recognize that customers and prospects navigate brands digitally outside of websites. No argument here. And the analysts have […]

Advertising & Marketing, Technology

Using a CDP for Data-Driven Campaign Management

March 22, 2021

Via: CMSWire

2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]

Advertising & Marketing

Closing the Loop on Marketing Automation

May 11, 2015

Via: itCurated

We hear a lot about marketing technology platforms — the marketing clouds, the experience platforms and the digital marketing hubs. Most marketers are familiar with these platforms, but many aren’t aware of all of their components and how brands can […]