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Tag: customer feedback


Analytics & Data

Customer Data: 8 Rights Don’t Make It Wrong

September 30, 2022

Via: CMSWire

Data is at the heart of designing and delivering a great (connected) customer experience. Without data informing your design and delivery, you really are flying blind. But that opening statement leaves us with a few questions, including: How do we […]


Analytics & Data

Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX

March 30, 2021

Via: CMSWire

For years, marketing leaders struggled to measure their impact: how do you count the number of people who saw a billboard, or the ways it influenced their buying behaviors? But as customer experiences go digital and marketing technologies mature, marketers […]


News

Can VoC Data Easily Integrate With Customer Data Platforms?

March 15, 2019

Via: CMSWire

Two tools in the customer experience professional’s arsenal include Voice of the Customer (VoC) functions and customer data platforms (CDP), which according to the CDP Institute is an industry that will be worth $3.3 billion by 2023. The intersection of […]


News

Top 10 E-Commerce Game Changers Over The Last Decade

June 12, 2017

Via: DigitalistMag

You’ve read plenty of articles about what “the next big thing” in e-commerce will be, as well as about what is hot right now, so I thought I’d look back over the last ten years to identify the big game-changers […]