You’ve read plenty of articles about what “the next big thing” in e-commerce will be, as well as about what is hot right now, so I thought I’d look back over the last ten years to identify the big game-changers in e-commerce. What technology, processes, or features have enabled e-commerce to continue to grow at such a huge rate? How have companies like ASOS or Missguided become such dominant players in such a short space of time?
I’ve seen countless changes since the early days of e-commerce. Some “next big things” have disappeared without a trace, while others have emerged from nowhere and remain strong.
