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Tag: CRO


Advertising & Marketing, Technology

CRO Case Study: How we increased our lead conversion quality with research and copywriting changes

June 25, 2019

Via: Smart Insights

To stay ahead of the competition, you need to keep monitoring and reviewing your key sales pages – are they converting, how much is it costing per user to convert and how can you improve conversions? At Smart Insights, we’ll […]


Advertising & Marketing, Technology

How to use CRO as a power boost for paid search, social ads and SEO  

April 23, 2018

Via: Searchenginewatch.com

If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was […]


News

Making the business case for more investment in CRO

May 26, 2016

Via: itCurated

According to the Customer Journeys research we conducted with the eCommerceExpo conference, surprisingly few business are actively involved in CRO – 33% of companies have limited or zero conversion rate optimization (CRO) activity. Instead, it seems that many people/business are opting […]