Tag: consumer marketing

Advertising & Marketing, Technology

Direct to Consumer Marketing: How Brands Are Cutting Out the Middle Man

September 30, 2019

Via: CMSWire

The growth of ecommerce and data-driven digital marketing has leveled the playing field for manufacturers and retailers. Consumer Package Goods (CPG) companies, manufacturers, wholesalers and other B2B companies are finding more opportunities to sell direct to consumers (D2C) than ever […]

Advertising & Marketing, Technology

5 benefits of content personalization for B2B marketers

July 5, 2019

Via: Get Elastic

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, […]

Advertising & Marketing

Influencing The Modern Shopping Journey

November 11, 2015

Via: itCurated

For years retail marketing executives have relied on traditional sampling methods to monitor and measure consumer behavior, often from external agencies. But times are changing. We now live in an increasingly digital world, where shoppers flit from channel to channel […]