Advertising & Marketing, Technology
September 30, 2019
Via: CMSWireThe growth of ecommerce and data-driven digital marketing has leveled the playing field for manufacturers and retailers. Consumer Package Goods (CPG) companies, manufacturers, wholesalers and other B2B companies are finding more opportunities to sell direct to consumers (D2C) than ever […]
Advertising & Marketing, Technology
July 5, 2019
Via: Get ElasticThere’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, […]
November 11, 2015
Via: itCuratedFor years retail marketing executives have relied on traditional sampling methods to monitor and measure consumer behavior, often from external agencies. But times are changing. We now live in an increasingly digital world, where shoppers flit from channel to channel […]
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