There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumerssay that personalized content impacts their perception of a brand.
Whether your potential customers are exploring your website, reading an email, or engaging with you on social media, they should feel as if you care about them. You can accomplish this by personalizing the content you present to your target audience.
