Tag: Augmented Reality

January 30, 2024

Apple’s Vision Pro mixed-reality headset hasn’t yet arrived, but brands are already strategizing ways to plug into the hype. The long-anticipated Vision Pro headset became available for pre-order earlier this month and is expected to arrive on Feb. 2. For […]

November 6, 2023

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and […]

June 28, 2023

In today’s current environment, marketing feels more about cost and efficiency than about creativity — the balance between art and science is askew. The relentless pressure to achieve more with fewer resources, amid stagnant budgets and the ongoing need to […]

April 18, 2022

Meta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology companies like Microsoft, Apple, and Google all have their eyes on the space. While this new form of […]

December 22, 2020

OAKLAND, Calif. — When Eden Chen wants to go sneaker shopping, he takes out his smartphone and points the camera at his feet. Shoes materialize. He turns his feet from side to side. How does the shoe look on his […]

August 18, 2020

The long-rumored Apple Glass could take advantage of data from other units to accurately map an environment, with head-mounted displays capturing data on a scene and sharing it for a better augmented reality experience. Augmented reality depends on having an […]

April 30, 2019

Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented reality (AR) is an emerging trend […]

April 15, 2019

A recent study by Gartner regarding the use of augmented reality (AR) and virtual reality (VR) suggests that by next year, 100 million consumers will be using both technologies for shopping online and in-store. Gartner writes in a statement that […]

March 8, 2019

I grew up thinking the Mall of America was an unbelievable epicenter of retail commerce. Touted as the biggest mall in the world — even equipped with an amusement park — the Minnesota complex boasted stores of all kinds: toys, […]

February 9, 2018

To spot the next big revolution in customer experience, you need only look closely at the latest model of the device that revolutionized mobile communications. Just as the original iPhone introduced the world to touchscreens and apps for everything, Apple’s […]

December 29, 2017

2017 was an interesting year for small businesses, as there have been a variety of different software platforms and different forms converged through data infrastructure. Videoconferencing solutions and cloud-based management platforms are becoming more prominent. We’ve also seen the Internet […]

June 22, 2017

Marketing is about engaging and forming a relationship with your audience. Digital marketing takes it a step further, utilizing tools like Facebook, Instagram, and Twitter to tap the power of the Internet and social media. Marketers also use Google, search […]

June 27, 2016

Samsung bet correctly on virtual reality with the Gear VR and now the headset has become the best way to get a mobile VR experience. But what’s next? There’s no guarantee that any rising tech trend will be more than […]

March 8, 2016

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. So what strategies, technologies, and […]

March 2, 2016

Augment is about to get, uh, augmented with $4.7 million in funding. The enterprise augmented-reality company uses iPads and smartphones to help people visualize how a new retail kiosk might look in a real store. Augmented reality could hold even […]