Tag: Augmented Reality


Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

January 30, 2024

Via: Marketing Dive

Apple’s Vision Pro mixed-reality headset hasn’t yet arrived, but brands are already strategizing ways to plug into the hype. The long-anticipated Vision Pro headset became available for pre-order earlier this month and is expected to arrive on Feb. 2. For […]

Advertising & Marketing, Technology

Why augmented reality should be part of your holiday marketing strategy

November 6, 2023

Via: Marketing Dive

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and […]

Advertising & Marketing, Technology

Successful Customer Journeys Are Customer-First, Not Channel-First

June 28, 2023

Via: CMSWire

In today’s current environment, marketing feels more about cost and efficiency than about creativity — the balance between art and science is askew. The relentless pressure to achieve more with fewer resources, amid stagnant budgets and the ongoing need to […]

Advertising & Marketing, Technology

Metaverse: What’s to Come for E-Commerce?

April 18, 2022

Via: Social Media Today

Meta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology companies like Microsoft, Apple, and Google all have their eyes on the space. While this new form of […]

Platforms, Technology

How Retail Online Shops Are Trying Augmented Reality

December 22, 2020

Via: NYTimes Tech

OAKLAND, Calif. — When Eden Chen wants to go sneaker shopping, he takes out his smartphone and points the camera at his feet. Shoes materialize. He turns his feet from side to side. How does the shoe look on his […]


Apple Glass could communicate with other devices for accurate AR mapping

August 18, 2020

Via: Apple Insider

The long-rumored Apple Glass could take advantage of data from other units to accurately map an environment, with head-mounted displays capturing data on a scene and sharing it for a better augmented reality experience. Augmented reality depends on having an […]

Advertising & Marketing, Technology

5 ways to use Augmented Reality in your marketing strategy

April 30, 2019

Via: Smart Insights

Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented reality (AR) is an emerging trend […]


How 5G Will Impact Augmented and Virtual Reality Use

April 15, 2019

Via: CMSWire

A recent study by Gartner regarding the use of augmented reality (AR) and virtual reality (VR) suggests that by next year, 100 million consumers will be using both technologies for shopping online and in-store. Gartner writes in a statement that […]


Augmented Reality and E-Commerce: Bridging the Physical-Digital Gap

March 8, 2019

Via: Ecommerce Times

I grew up thinking the Mall of America was an unbelievable epicenter of retail commerce. Touted as the biggest mall in the world — even equipped with an amusement park — the Minnesota complex boasted stores of all kinds: toys, […]

Advertising & Marketing, News, Technology

Why Augmented Reality Will Be Your Next Customer Channel

February 9, 2018

Via: CMSWire

To spot the next big revolution in customer experience, you need only look closely at the latest model of the device that revolutionized mobile communications. Just as the original iPhone introduced the world to touchscreens and apps for everything, Apple’s […]

Advertising & Marketing, Technology

Small Business Technology Trends In 2017

December 29, 2017

Via: DigitalistMag

2017 was an interesting year for small businesses, as there have been a variety of different software platforms and different forms converged through data infrastructure. Videoconferencing solutions and cloud-based management platforms are becoming more prominent. We’ve also seen the Internet […]

Advertising & Marketing, Technology

How To Up Your Digital Marketing Game

June 22, 2017

Via: DigitalistMag

Marketing is about engaging and forming a relationship with your audience. Digital marketing takes it a step further, utilizing tools like Facebook, Instagram, and Twitter to tap the power of the Internet and social media. Marketers also use Google, search […]


Is Samsung cooking up a smart helmet to take on Microsoft HoloLens?

June 27, 2016

Via: itCurated

Samsung bet correctly on virtual reality with the Gear VR and now the headset has become the best way to get a mobile VR experience. But what’s next? There’s no guarantee that any rising tech trend will be more than […]

Analytics & Data

12 Marketing Trends Every Top Brand Needs To Know In 2016

March 8, 2016

Via: itCurated

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. So what strategies, technologies, and […]

Platforms, Technology

Augment raises $3M to bring augmented reality to sales pitches

March 2, 2016

Via: itCurated

Augment is about to get, uh, augmented with $4.7 million in funding. The enterprise augmented-reality company uses iPads and smartphones to help people visualize how a new retail kiosk might look in a real store. Augmented reality could hold even […]