OAKLAND, Calif. — When Eden Chen wants to go sneaker shopping, he takes out his smartphone and points the camera at his feet. Shoes materialize. He turns his feet from side to side. How does the shoe look on his foot? How does the top of the sneaker meet the cuff of his pants leg?
“It’s one thing when a shoe looks great on display,” Mr. Chen said. “When it’s on your foot, it’s just different.”
Mr. Chen, who has founded start-ups focused on gaming and augmented reality, is one of a growing number of consumers who, stuck at home because of the pandemic, are shopping in augmented reality.
