Mobile Commerce, Mobile Marketing
December 23, 2022
Via: Business of AppsThis year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]
January 22, 2021
Via: SearchenginewatchYour app is competing for visibility with 1.82 million other apps if it’s on Apple’s App Store, or 2.7 million apps if it’s on Google’s Play Store. That’s tremendous competition. Marketing your app almost seems a lost cause. But while […]
March 27, 2015
Via: itCuratedLocalytics, a platform for app marketing and analytics, reached out to MMW Wednesday to announce that it has raised $35 million in Series D funding, bringing its total investment to-date to $60 million. The new funds, we’re told, will be […]
March 5, 2015
Via: itCuratedDeveloper-focused mobile ad platform InMobi has launched ‘Appographic Targeting’, an industry-first app-interest-based audience targeting capability that enables app marketers to promote content to users based on their unique app interests. The solution leverages audience insights that go beyond app ownership […]
March 3, 2015
Via: itCuratedMobile marketing firm Tapjoy has launched its Marketing Automation and Monetisation Platform at the Game Developers Conference in San Francisco, aiming to enable freemium app developers and publishers to maximise lifetime value from users. The new offering combines predictive analytics, […]
April 23, 2024
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