Tag: app marketing

Mobile Commerce, Mobile Marketing

What does 2023 hold for mobile and app marketing?

December 23, 2022

Via: Business of Apps

This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]

Apps & Sites, Mobile Commerce

Four marketing strategies to increase app store downloads and engagement

January 22, 2021

Via: Searchenginewatch

Your app is competing for visibility with 1.82 million other apps if it’s on Apple’s App Store, or 2.7 million apps if it’s on Google’s Play Store. That’s tremendous competition. Marketing your app almost seems a lost cause. But while […]

Advertising & Marketing

Localytics to Introduce ‘Predictive App Marketing’

March 27, 2015

Via: itCurated

Localytics, a platform for app marketing and analytics, reached out to MMW Wednesday to announce that it has raised $35 million in Series D funding, bringing its total investment to-date to $60 million. The new funds, we’re told, will be […]

Mobile Marketing

InMobi Launches ‘Appographic Targeting’

March 5, 2015

Via: itCurated

Developer-focused mobile ad platform InMobi has launched ‘Appographic Targeting’, an industry-first app-interest-based audience targeting capability that enables app marketers to promote content to users based on their unique app interests. The solution leverages audience insights that go beyond app ownership […]

Mobile Marketing

TapJoy Launches Marketing Automation Platform for Freemium Apps

March 3, 2015

Via: itCurated

Mobile marketing firm Tapjoy has launched its Marketing Automation and Monetisation Platform at the Game Developers Conference in San Francisco, aiming to enable freemium app developers and publishers to maximise lifetime value from users. The new offering combines predictive analytics, […]