Localytics, a platform for app marketing and analytics, reached out to MMW Wednesday to announce that it has raised $35 million in Series D funding, bringing its total investment to-date to $60 million.
The new funds, we’re told, will be used “to strengthen Localytics’ predictive intelligence capabilities, which enable customers to truly personalize the user experience and improve engagement and retention in their mobile and web apps.”
So what’s next for Localytics? The company will introduce “powerful predictive app marketing” to help customers leverage user data to predict and proactively engage customers at all stages of the customer journey.
