Tag: advice

April 8, 2018

We all know or think we know what cold calling is. Yes, it means reaching out with a business presentation/offer towards new potential customers. The salesperson is at the first contact with the customer, and the customer usually has no […]

March 10, 2017

You’re ready to take your fledgling company to the next level, but it will mean you need an influx of investment capital. Whether you succeed raising this funding is one of the most important junctions in your company’s future. That’s […]

November 21, 2016

Back in 2005, I was on the phone with a good friend of mine from college, Aaron Patzer. Aaron had an idea for a startup. His idea was to make managing your personal finances a cinch. I thought it was […]

November 18, 2016

Working with larger customers is a natural point of growth for many small and medium companies. There’s a certain thrill that you get when you land your first big deal with a massive customer–a banner account that will help grow […]

August 16, 2016

The trouble with paid advertising is that there’s always some guesswork involved. No matter how much audience data you’ve acquired, you still have to speculate on what copy, headlines, and images are going to be most effective for your paid […]

May 26, 2016

According to the Customer Journeys research we conducted with the eCommerceExpo conference, surprisingly few business are actively involved in CRO – 33% of companies have limited or zero conversion rate optimization (CRO) activity. Instead, it seems that many people/business are opting […]

March 25, 2016

Have you heard about “equity crowdfunding?” Federal law will make it legal soon. But, of course it has its hoops to jump through. For starters, you can only raise $1 million. You have to raise your entire goal, or you […]

December 8, 2015

The holiday season is officially here, which means millions of consumers will be pulling out their wallets (or purses) to buy those “hot” gifts. As a small business owner, you should capitalize on the holiday shopping trend by creating a […]

December 8, 2015

There’s a whole new category of high-tech travel gear which encompasses everything from luxurious to D&D-inspired (my favorite: the “bag of holding”) to travel gear that makes me think, “Did you come up with a list of technologies and then […]

September 16, 2015

“You never really know a man until you’ve walked a mile in his shoes. That way, you’re a mile away…and you have their shoes.” Okay, so ignore the second sentence there. But, it is important to learn from others who […]