The holiday season is officially here, which means millions of consumers will be pulling out their wallets (or purses) to buy those “hot” gifts. As a small business owner, you should capitalize on the holiday shopping trend by creating a sound online marketing strategy. Doing so will allow you to reach more customers and generate more sales.
Mobile-Friendly Website
Don’t make the mistake of focusing your marketing efforts strictly on desktop visitors. Failure to cater to the ever-growing demographic of mobile users may cost you tons of sales.
