Tag: 2018

February 16, 2018

Only half of manufacturers and brands currently have e-commerce websites. In today’s digital-centric world, what could possibly be the cause of this? E-commerce best practices have been well understood for over fifteen years, capital costs of e-commerce systems have come […]

January 18, 2018

The right design does everything from establishing credibility with the audience to strengthening brand messaging, and using the right combination of design elements – like color, typography, and layout – can mean the difference between a marketing campaign converting like […]

January 17, 2018

Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018 Every year we ask what marketing activity will be in most important for our readers’ businesses or clients. In our trends polls for the last 3-4 […]

January 15, 2018

Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. It’s easy to dial back your marketing efforts and budget after a busy […]

January 11, 2018

The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number […]

January 9, 2018

As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good […]

December 22, 2017

Remember when you first starting using mobile apps around 2008? I know I do; I recall how the idea of pressing little iPhone icons for breaking news, emails, shopping needs, and restaurant searches seemed exotic and revolutionary, but it quickly […]

December 21, 2017

The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be […]

December 14, 2017

Chart of the day: Looking to 2018, marketers were asked which tactics will be used in their digital marketing strategy for 2018 Social Media Marketing (18%) Content Marketing (17%) and use of Marketing Technology (16%) are expected to be included […]

December 11, 2017

An in-depth step-by-step strategy for optimizing your site for mobile-first index with expert tips for 2018 It’s that time of year again. A time when we can look back over the past year and reflect on the huge amount of […]

December 8, 2017

Billion dollar businesses have grown out of apps. Mobile apps account for 57 percent of all digital media usage (yes, all). Despite this amazing adoption, we’re still far from reaching the peak of app development — and if you’re like […]

December 5, 2017

Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations Despite being around for decades, AI […]