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The state of content marketing 2018

The state of content marketing 2018

January 17, 2018

Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018

Every year we ask what marketing activity will be in most important for our readers’ businesses or clients. In our trends polls for the last 3-4 years content marketing has always been the top topic with 20% of the vote this year.

A new annual report by the Content Marketing Institute (CMI) describes, for the eighth year, the implications of content marketing and how it can be utilized to provide better results and engagement. Content marketing is an important part of any business and fuels all forms of inbound techniques (email, social, paid and organic search).

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