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Sprint CEO to T-Mobile CEO: Your ‘Uncarrier’ Campaign Is BS

July 3, 2015

Via: itCurated
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T-Mobile Chief Executive John Legere is no stranger to pushing the buttons of his fellow telecom chiefs. It’s just not that often when one of them pushes back.

Late Wednesday evening, Legere seemed to praise Sprint for keeping its chin up in the hyper-competitive industry–but then he quickly called out the company’s “All In” marketing efforts as a fail.

It was a typical missile from Legere’s Twitter account that followed a typical theme: People are generally frustrated with their telecom service, either because of excessive fees or substandard service; T-Mobile is the “uncarrier.” In other words, we’re not like those other guys you hate.

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