Should you pause your Twitter ad campaigns?
Various reports have suggested that many brands are re-thinking their Twitter marketing approach, in light of Elon Musk’s takeover at the app, which has thus far seen him cut staff, and promote a new focus on free speech.
What that means for your business, specifically, will come down to your own perspective, but based on the reported changes at the app, it is worth considering where you stand on Twitter ads, and the potential risks, at present, of promoted tweets.
