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Optimizing for position zero: The future of voice search

November 21, 2019

Digital assistants are becoming increasingly prominent in our homes and on mobile devices, and their ubiquity will only increase.

But where exactly is the brand play in voice search? How developed is the opportunity, and what specific strategies do brands need to apply to benefit from this trend? Let’s take a look at the current state of affairs and, more importantly, where things will go in the next few years.