Systems and processes to ensure you’re running a successful campaign
When you’re running paid social media ads, there may be a hundred different aspects that you’re tweaking and testing to get things just right. You can change everything from your ad copy, images, videos, to your post time and target audience, but one thing you shouldn’t change is how you manage your campaigns.
An effective management structure is the most important aspect of any paid media campaign, whether you’re dipping your toe into paid social for the first time or you’re trying to optimize your current ads.
