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How Retail Businesses Should Prepare for the Metaverse

April 21, 2022

Via: CMSWire

Retail businesses that stake their flags in the virtual marketplace face a major customer experience problem. According to recent Gartner research, 93% of consumers have either never heard of the metaverse or don’t understand it.

As Reddit users discussing the phenomena shared: Why would I need an immersive virtual experience? How is it different from normal online shopping? What’s it all about? It’s a non-problem.

“Basically the only thing going for it,” concluded one Redditor, “is that it looks cool. Using VR to emulate what already exists exactly is like designing a plane to move its wings like a bird instead of using engines, or having a car with legs; it’s silly!”

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