Retail businesses that stake their flags in the virtual marketplace face a major customer experience problem. According to recent Gartner research, 93% of consumers have either never heard of the metaverse or don’t understand it.
As Reddit users discussing the phenomena shared: Why would I need an immersive virtual experience? How is it different from normal online shopping? What’s it all about? It’s a non-problem.
“Basically the only thing going for it,” concluded one Redditor, “is that it looks cool. Using VR to emulate what already exists exactly is like designing a plane to move its wings like a bird instead of using engines, or having a car with legs; it’s silly!”
