Category: Advertising & Marketing

December 26, 2023

Optimizing for searchers’ intent has always been key for top organic rankings. That’s especially the case with Google’s helpful content algorithm, which is intent-focused. I’ve listed tools to analyze and filter keywords by search intent, but generative AI has uncovered […]

December 14, 2023

In today’s fast-paced B2B marketing landscape, companies constantly seek innovative ways to connect with clients. Chat lines represent a powerful, yet often underutilized, tool in this endeavour. They offer a more intimate, direct form of communication compared to emails or […]

December 12, 2023

Google really didn’t have to exaggerate. When the company introduced Gemini last week — its stunning new AI model that beat OpenAI on multiple benchmarks and understands both text and images — it delivered a product that lived up to […]

December 6, 2023

Email marketing is as powerful as it is complicated — and that complexity is slowly growing over time. The reason it’s so complex boils down to one simple fact: Email marketing has multiple stakeholders, each with their own agenda and […]

December 5, 2023

In the competitive world of contracting, where skilled professionals offer a range of services from construction to renovation, effective marketing is the key to standing out in a crowded marketplace. Contractor marketing is a dynamic field that goes beyond traditional […]

December 4, 2023

The future of marketing is going to be driven by multicultural and diverse audiences. Yet most companies aren’t prepared to engage in an authentic and effective way—preferring the general market tactics that worked in the past, or limiting their outreach […]

November 30, 2023

Topic authority is recognized expertise on a given subject. A company, publication, or person can possess it. In May, Google published an article in its Search Central Blog titled “Understanding news topic authority.” The article explains how Google assesses expertise […]

November 28, 2023

In the world of mortgages, establishing a presence holds immense importance. In today’s era, prospective clients are inclined to rely on search engines when searching for mortgage options. This makes Search Engine Optimization (SEO) absolutely vital for the success of […]

November 16, 2023

EVERETT, Mass. — As assistant director of web services at Florida State University, Debbie Kelly is aware of the rising interest in AI in marketing and naturally wants to create excellent digital experiences for prospective and current students. Find what […]

November 13, 2023

While most professionals would agree with the complaint that they have “too many meetings,” perhaps the real issue is that such meetings may not be particularly helpful, productive or insightful. For customer marketing managers who are responsible for the success […]

November 8, 2023

“Commodity” is a dreaded term in technology. It implies something so simplistic, so standardized, and so cheap, you don’t even need to compare suppliers based on the product itself. The word brings to mind something you trade in bulk, like […]

November 6, 2023

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and […]

October 30, 2023

Social media presents a valuable opportunity for brands to strengthen customer relationships and loyalty. By thoughtfully engaging audiences across platforms, brands can foster meaningful connections that drive growth. With its real-time engagement and intimate reach, platforms such as Facebook, Twitter, […]

October 27, 2023

UnBoxed typically brings a deluge of news around Amazon Ads, and this year is no different. Announcements trickling out of the 2023 show see the e-commerce giant jumping on trends related to generative AI and data clean rooms, while also […]

October 6, 2023

Fostering brand allegiance and enhancing customer interaction is always the goal. The best path’s just not always clear. It requires connecting to customers on a deep, personal level and simply knowing where their passion is, was and is likely to […]

October 5, 2023

In the ever-evolving realm of digital marketing, staying ahead of the competition often means harnessing the power of the latest tech tools. One such tool creating ripples is OpenAI’s ChatGPT. However, with success comes competition, and today, we have a […]

October 4, 2023

The most popular classification models have generative AI being a subset of machine learning, and machine learning being a subset of AI. While this may technically and architecturally be the correct way to think about these tools, it has led […]

October 3, 2023

Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast to increase further over this year […]

September 29, 2023

In commerce worldwide, there’s a complicated and evolving debate about diversity, equity and inclusion (DE&I). Brands are criticized regularly for doing too little, doing too much, or doing DE&I the wrong way or for the wrong reasons. DE&I wins and […]

September 22, 2023

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]