Category: B2B

June 19, 2023

The global manufacturing sector is a vast ecosystem of businesses that provide products, solutions, and services to other businesses. These B2B manufacturing companies are the backbone of countless industries, creating components and equipment essential to everything from automotive and aerospace […]

June 15, 2023

Whether you’re hosting your own corporate event or attending a trade show or the like, event marketing should be a part of your marketing calendar every single year. However, if you want to truly succeed and win some business from […]

June 9, 2023

The digital marketing landscape is evolving rapidly, with artificial intelligence (AI) at the heart of this transformation. As we look towards 2023, it’s clear that AI will play an increasingly important role in B2B marketing, offering new ways to reach […]

June 7, 2023

The realm of business has always been about innovation and finding the best strategies to rise above the competition. As businesses continue to evolve, a particular model that has gained significant traction is the licensing business model. It provides a […]

June 5, 2023

In the ever-evolving digital landscape, search engine optimization (SEO) has become a cornerstone of B2B marketing. With over 90% of online experiences beginning with a search engine, businesses cannot afford to neglect their SEO strategies. The importance of SEO for […]

May 30, 2023

Could it be possible that marketing hits its goals while sales fall short? Absolutely, especially if they’re judged by different metrics. And it’s a sign that something is terribly broken. The thing is, marketers and salespeople usually work separately, focusing […]

May 17, 2023

When I look at standard B2B CX content and recommendations, I’m befuddled. Much of the content is brilliant, yet unrealistic for many companies. Even with the methodology, models, tools, analytics and reporting at our fingertips, actual customer experience is still […]

May 1, 2023

2023 got off to a rocky start with widespread tech layoffs, tightened budgets, and bank failures. In fact, we started to see signs of an economic slowdown toward the middle of 2022 with rising interest rates and inflation. According to […]

April 14, 2023

BRIDGEPOINT CLOSES NEW FINANCING TO RESOLVE FIRST NATION SUITS Canadian legal funding specialist BridgePoint Financial Services announced the closing of a $10 million financing with Calgary-based Maurice Law, Canada’s first and only Indigenous-owned national law firm. The transaction is part […]

March 13, 2023

With all the new tools at our disposal and a wide variety of channels designed to reach prospects, you’d think B2B marketing would be easier than ever. But most marketers would agree the opposite is true. In fact, when I […]

February 23, 2023

Nacha, which governs the automated payments system, attributed the drop in direct deposits to the conclusion of federal COVID-19 pandemic relief and fewer unemployment benefit payments. Looking ahead, the organization said it is focused on encouraging the dental industry to […]

February 14, 2023

Content marketing is nothing new to B2B companies, but how do you prioritize topics and keywords for SEO? Here are a few ideas to get you started. Leverage Paid Search CPC Data One thing I’ve always factored in when planning […]

January 31, 2023

It’s an interesting response when I ask buyer personas what vendor content they seek. The initial reaction is a major eye roll followed by a big sigh. It doesn’t matter if the industry is real estate, banking, manufacturing, higher education […]

January 27, 2023

Business-to-business (B2B) sales come with several challenges. To say that the B2B sales process is complex and time-consuming would be an understatement. Unlike business-to-consumer (B2C) sales, the B2B sales cycle involves multiple senior-level decision-makers. The average order value is typically […]

January 12, 2023

Card giant American Express said it has agreed to purchase Nipendo, an Israeli business-to-business payments automation company, but didn’t say how much it will pay for the acquisition. Nipendo, headquartered in Netanya, Israel, “will make B2B payments processes much easier […]

January 9, 2023

There was a season when it appeared that businesses could stop worrying about fuel prices; then, the season passed. As recent headlines have reported, gas prices in the US are once again on the rise. While rising gas prices impact […]

January 9, 2023

Remember the quote of debatable origins that goes something like this (I’m paraphrasing), “I know half of my advertising works. I just don’t know which half.” The conversation around the “dark funnel” is giving B2B marketing a similar identity crisis. […]

November 23, 2022

Human beings have probably been measuring since they were living in caves and their hands, feet and the distance between outstretched arms to assess their world. They knew, even in that distant time, that measurement was critical to managing their […]

November 10, 2022

Brands are cracking the code on what buyers want. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is improving sales productivity and the effectiveness of every marketing dollar. Actually, that’s not true. Instead of codes being cracked, […]

November 9, 2022

B2B sales are notoriously difficult to close. I’m not talking about the buy-monthly SaaS products you can expense on a corporate credit card — but rather “strategic purchases” such as buying an enterprise application requiring deep integration, or investing in […]