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What B2B Buyers Want, and Ways to Align Your Customer Journeys

November 10, 2022

Via: CMSWire

Brands are cracking the code on what buyers want. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is improving sales productivity and the effectiveness of every marketing dollar.

Actually, that’s not true. Instead of codes being cracked, B2B buyers are evolving their journeys — and moving the cheese along with them.

A buying team member was recently asked why they did not purchase from a vendor. “The process was brutal,” they said. “It was all about the sale. There was nothing about value for the customer or about the customer. I don’t need this.”

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