Category: B2B

October 24, 2022

For years, companies have been able to track their users’ website and app activity across other companies’ apps and websites, using the resulting data for advertising purposes or for sharing with data brokers. Last year, Apple launched a highly anticipated […]

October 21, 2022

As supply chains continue to show signs of stress, procurement software has moved to center stage. The Spend Futures Almanac has released its Future Five list of startups to watch. The list includes: Carbmee an enterprise solution that measures carbon […]

October 14, 2022

The partnership will allow real estate and infrastructure owners to streamline the transition of digital deliverables in a more structured and efficient manner. “We believe digital twins will transform the built environment,” said CEO and Co-Founder of Willow, Joshua Ridley. […]

October 13, 2022

The B2B landscape is as crowded as ever. However, inflation and economic uncertainty are putting extra pressure on B2B marketers who are grappling with tighter budgets and smaller head counts. However, these challenges also present an opportunity to think outside […]

October 11, 2022

The global B2B e-commerce market had a value of $6,883 billion in 2021. By 2030, that value is set to reach $33,317 billion. That’s a CAGR of 19.7% between those nine years. This goes to show how rapidly this market […]

September 23, 2022

The Stacy’s Rise Project has expanded into Canada. Applications opened yesterday and close October 28. Four recipients will receive a $15,000 CA grant and access to a mentorship opportunity with PepsiCo Foods Canada and Frito-Lay leadership. “After a successful U.S. […]

September 21, 2022

Visa isn’t the only company targeting the gigantic B2B payments and remittances markets for growth. In the B2B arena, there are a host of new entrants, such as Ramp, seeking to provide businesses with new digital tools for moving money. […]

September 2, 2022

We are heading into the last long weekend of summer. It’s never easy, but disconnecting from work and finding opportunity to connect with nature and community has never been more important. Labour Day is about the rights of workers to […]

August 29, 2022

B2B sales have gone digital, according to McKinsey. The research firm called B2B digital sales “the next normal,” with more than three-quarters of buyers and sellers saying they prefer digital self-service and remote human engagement over face-to-face interactions. Interestingly, this […]

August 22, 2022

Over the years, shopping in grocery stores has become an ever more isolated experience. What once involved a friendly chat with a cashier is now all shrill self-service checkouts. Next up, checkout free stores that let you walk out with […]

August 15, 2022

There’s a stat doing the rounds that just 5% of B2B buyers are in the market for your products and services at any one time. That’s according to research carried out for the LinkedIn B2B Institute by the clever people […]

July 29, 2022

If you read my columns here, you’ll note I focus a lot on consumer insights and customer experience (CX) approaches. But guess what? CX and CSAT can be just as important for B2B or industrial sales. Here’s why: When Customer […]

July 22, 2022

A significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses. The automotive industry is an excellent example of B2B. […]

July 21, 2022

What companies are poised to become the “Maestros of the Metaverse”? IFI CLAIMS, a digital science company, believes patent applications will tell us. The company’s partners at Barcelona-based IALE Tecnología studied all of the metaverse-related patent applications made over the […]

July 5, 2022

With inflation concerns and supply chain issues roiling businesses, business payment platform Plastiq seeks to bolster its customers’ payment capabilities. Businesses are trying to stay ahead of inflation by buying inventory in bulk, and “to do that, you need more […]

June 16, 2022

In case current conditions have you confused, a recession is being predicted imminently. As a result, offers of employment to new graduates — especially foreign students who can’t fight back — and people whose skills are so in demand, they […]

June 14, 2022

CoachHub, a digital coaching platform, has now closed a $200M US Series C funding round. The round, led by Sofina and SoftBank Vision Fund 2, will be used to further scale CoachHub’s product innovation, operations and global expansion. The cash […]

June 8, 2022

Denis Office Supplies and Furniture serves business clients in Quebec, Ontario, and Atlantic Canada through stores/showrooms and fulfillment centres. Supreme Basics serves the same business customers in the Prairies and Ontario with specialty office supplies and educational products. “We are […]

June 2, 2022

As Election Day looms over the province of Ontario, with no surprises expected, no one is mentioning that about 1/3 of those polled are composed of landline owners. Robocalls and robotexts are still working non-stop to reach those remaining. Fewer […]

May 31, 2022

The use of robotics in warehouse automation just got a boost. As the world’s billionaires race each other to new frontiers in space while fighting unionization efforts to ensure a living wage for earthlings, Locus Robotics, a producer of autonomous […]