For brands, the pandemic’s initial disruptions are easing, if not absent, while spiraling inflation, talent scarcity and lingering supply chain challenges continue to contest marketers’ best laid plans.
Against this conflicting backdrop, marketers seek to balance between tried-and-true, personalized campaigns with novel digital experiences that differentiate their brands.
In contrast to the new customer acquisition strategies of 2021 and early 2022, the rest of this year and next will emphasize a more comprehensive view of the customer to unify cross-functional data to improve customer experience (CX), drive conversions and ensure retention.
