There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. While some say ‘tis the year of video marketing, others insist email marketing was and is the best way forward. On top of that, there is an ever-going war on the length of written content – whether it should be customer friendly or SEO friendly, snack-sized or long form, and so on.
For someone who is not intimately involved with content marketing, selecting among the divergent routes may look especially daunting.
