UX and site usability are two important Google ranking factors that help make content relevant.
To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX).
UX and site usability are two important Google ranking factors that help make content relevant.
Backlinks have long been the number ranking factor but with the rise of artificial intelligence and Google’s RankBrain, a better UX is gaining ground and fast. It helps people to stay on your site longer and find what they are looking for.