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The language of innovation: How AI is improving the translation experience for marketers

Mention artificial intelligence when discussing language services and most people would agree that machine learning has led to faster translation and localization. But has it made them better?

In a recent Industry Dive survey of 172 marketing executives, more than half noted that while AI was a critical component for language services, when having content translated or localized for their markets, simplicity was still very much a pain point.

Indy Nagpal, chief platform officer for Straker Translations, said it didn’t have to be this way.

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