Mention artificial intelligence when discussing language services and most people would agree that machine learning has led to faster translation and localization. But has it made them better?
In a recent Industry Dive survey of 172 marketing executives, more than half noted that while AI was a critical component for language services, when having content translated or localized for their markets, simplicity was still very much a pain point.
Indy Nagpal, chief platform officer for Straker Translations, said it didn’t have to be this way.
