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How Amazon Prime Created a Bad Customer Experience for Everyone Else

March 28, 2023

Via: CMSWire

Picture this … it’s late at night, and you can’t sleep. You pick up your phone, maybe browse a few apps but get bored quickly. You see the Amazon app begging you to step into that magical wonderland of limitless items, and click on it, feeling perhaps a little guilty or taboo about it.

You start scrolling deals, which leads you to searching for other related items, sparking ideas about things you need to do in your home (one of my favorites). You start adding stuff to your cart, head spinning with excitement that they have everything you “need” for whatever it is your brain has created. You check out and go to sleep happy, knowing that within the next two days, it will all be at your doorstep.

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