They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline.
We’d much rather discuss less impactful concepts, like whether content within a subfolder will rank better than a subdomain or whether it’s important for an SEO to learn Python (am I right?).
But entity optimization should be getting the same amount of press as the other topics and concepts we SEO’s drive into the ground week after week.
