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Avoid the Sales vs Marketing Attribution Blackbox

October 31, 2019

Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities.

Ultimately this who-gets-credit-for-this-sale struggle is getting pretty old – it’s been around for as long as sales and marketing teams have collaborated together. Could it be that a data blackbox is the root of your problem?

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