Google is buying Fitbit and the reasons why are both simple and complicated. It’s the kind of big acquisition Google has done before (more money than YouTube, less than Nest or DoubleClick), but this one seems to have struck a particular nerve. My Twitter replies are currently filled with Fitbit customers promising to go buy Apple Watches right now. Whatever happens in the immediate aftermath, Google is going to have a big new team, a big new set of wary users, and a lot of big organizational issues to figure out.
