Loft springs into Instagram commerce with celebrity-supported shoppable outfits Ann Inc.’s Loft is driving sales of its spring apparel line by collaborating with actress Busy Philipps on a series of humorous videos, with several snippets appearing on the retailer’s Instagram account and including a link to purchase.
7-Eleven reaches for competitive edge with utility-driven fuel app
Convenience store chain 7-Eleven has a new mobile application in Australia that enables users to find the best nearby deals for gas and lock in a price for seven days, a move designed to make the retailer a considered destination rather than an impulse stop.
